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Marketing Material Design

Infographic Skill: Explain a Marketing Idea at a Glance

A visual-explanation workflow for communicating a structured marketing idea without asking readers to decode a wall of text.

By Jim Liu · Open-source Skill maintainer · GitHub @JimLiuUpdated Aug 10, 2026infographic skill

This guide helps you

Get a direct answer
Know what to prepare next
Turn the decision into an action

Source

JimLiu/baoyu-skills

GitHub

2.5w

A funnel infographic example published with Baoyu Infographic
Source example · JimLiu/baoyu-skillsView original example

Quick answer

Use this skill when the structure of an idea matters as much as the words. It helps match a message to a visual form: a funnel for conversion, a comparison for alternatives, a timeline for progress, or a hierarchy for a system.

What it can help you make

  • Product and campaign explainers.
  • Funnel, comparison, journey, timeline, and framework visuals.
  • A clear layout direction before image generation begins.

The source offers many visual options, so the best result comes from choosing the information structure first and the look second.

How to use it well

Start with a single question the visual must answer. Name the audience, the one conclusion, and the evidence that supports it. Keep labels short and verify all numbers in the final asset; a polished graphic cannot rescue an unclear or unsupported claim.

When it fits

Use it for product education, launch pages, sales materials, and high-value social posts. Do not use it when the message is mainly emotional, personal, or better told through a photo.

Continue with

Article Illustration Skill: Make a Long Read Easier to Understand

Find the moments in an article that need a visual explanation, then create a consistent set of supporting illustrations.

Xiaohongshu Image Skill: Turn a Post into a Shareable Card Series

Break a marketing message into a coordinated Xiaohongshu image series, with a chosen style, layout, and information density.

Next step

Continue with related tools and guides so this page turns into an action.

Open related toolKeep reading

Tomako

Topic

infographic skillmarketing infographicvisual frameworkcontent visualization

Product context

marketing-skills